Call us at 941 539 9623
479-216-5117 We can also bring this program to your Nurse Managers through our on-site training and nurse management boot camp.


Here Is How Nurse Managers Can Enhance Their Management And Professional Skills While Improving Patient Safety, Staff Satisfaction, And Productivity. Guaranteed.

Why Should Nurse Managers Struggle With Operational, Financial, And Management Issues That Aren’t Taught In Clinical Programs?

...Especially when we can provide a comprehensive, practical program and toolkit to help Nurse Managers (and their organizations) succeed. Details below.
“Just a few words – THIS IS A FANTASTIC PROGRAM. I am learning so much and understanding so much. Great audio lectures, assignments, and insights that make sense. Who could ask for more?” – C Yarbrough, RN
“Your program materials are wonderful and I really appreciate the personal feedback you provide! I feel great about this program and the benefits it provides.” – Deanna Lynn Simpson RN, MSN

Dear Colleague:

When Nurse Managers put these three keys in place:

Introducing the NEW “Nurse Manager’s Performance Leadership Program”

About The Program’s Creator

“Before going further, we’d like to tell you a bit about the creator of this program and why she is qualified to be sharing this information with you. Her name is Nancy McAward RN, BSN, MMHS.”

A Truly Inspired Leader…Integrity and Passion:

"It has been said that Leadership is the art of taking risk, management the science of mitigating risk. In this sense Nancy McAward is a truly inspired leader. With over three decades of leadership experience Nancy has led some of America’s most progressive and prominent health care institutions. With intellect, compassion and panache she has successfully guided physicians, nurses and other healthcare professionals to achieve their maximum potential. A mentor to countless leaders her integrity and passion for excellence always prevail."

- Thomas E. Beeman, President and CEO, Lancaster General
Since receiving her Masters Degree in Management of Human Services from Brandeis in 1984, Nancy has over 22 years of successful senior leadership experience in complex healthcare systems. Her responsibilities and achievements include:
  • Vice President Patient Care Services, Tufts-New England Medical Center, Boston MA. She managed over 1500 FTEs and a budget in excess of $200 million. As part of a new executive team, she helped the organization move from an annual deficit to being in the black for the first time in over 12 years.
  • Executive Vice President, Chief Operating Officer/Chief Nursing Officer, St. Thomas Health Services, Nashville, TN. Nancy reported to the President and CEO of this five-hospital system, which is part of the nationwide Ascension Health System.She was accountable for a $500 million budget. Also, she turned an inherited multi-million dollar operating deficit into a significant surplus in two years without resorting to layoffs.
  • Chief Nursing Officer, Patient Care Services, Sibley Memorial Hospital, Washington DC. Reporting to the CEO of this 340-bed community hospital, Nancy brought the nursing budget into line while maintaining service and quality.
  • Interim Executive Vice President, Health Alliance, Leominster, MA.
  • Vice President Operations/Chief Nursing Officer, Franciscan Health System – St. Joseph Medical Center, Reading, PA. Nancy was responsible for a $50 million budget with 650 FTEs and 19 direct reports.

Nancy is unique in the healthcare world. She has a consistent track record of helping organizations turn around their financial performance while maintaining quality and service standards. She is experienced in JCAHO recertification, has a track record of successful negotiations and relationships with nursing unions, and is known for being a mentor to nursing managers and staff.

Unlike consultants who take a theoretical “house of cards” approach to management, Nancy is a strong nuts-and-bolts leader who understands what it takes to get results and improve performance in healthcare organizations. She also understands the ongoing challenges in healthcare and how to navigate them. Most importantly, she has tremendous respect and empathy for the role of the Nurse Manager, which inspired her to develop this program with The Healthcare Performance Institute.

Successful Outcomes:

"I have known and worked with Nancy for more then five years. She is an exceptional leader. Nancy has mentored me and guided me to successful outcomes of challenging operational issues. She is an advocate of Nurses and the patients she serves."

- Anna Harb, CNO, St. Thomas Hospital

About This Program

The Healthcare Performance Institute’s NEW “Nurse Manager PERFORMANCE LEADERSHIP PROGRAM” teaches Nurse Managers the full range of skills they need to manage a complex in-patient unit, maintain quality, and make ongoing improvements to morale and productivity. It also applies to nurse managers running emergency, surgical, outpatient, and home health departments.

With this exclusive Program and System, you can see results in only a few weeks. That’s because the system focuses on concise, step-by-step action plans, strategies, and tactics.

An Undying Commitment to Nurses, The Nursing Profession, and Patients:

"I have had the privilege of knowing Nancy McAward for over 23 years. I take great pride in having promoted Nancy from a Nurse Manager position to her first Nursing Director position and then watching her progress to the highest levels of nursing and healthcare management. Nancy has excelled in all levels of nursing leadership because she possesses that rare blend of emotional intelligence, operational expertise, financial savvy, and an undying commitment to nurses, the nursing profession, and patients. Nancy is a true leader who has, and continues, to make a difference in the lives of nurses and patients, and in the delivery of quality patient care."

- Karen Kirby, President & CEO, Kirby/Bates Associates

Most importantly, with the “Nurse Manager Performance Leadership Program,” Nurse Managers can see results even without a background in management or healthcare operations. Moving from the status of team member to the role of leader can be daunting. Seasoned clinical nurses just starting on a management track can achieve success using this program.



The Nurse Manager’s Performance Manual.

This 195-page manual is the ultimate guide to succeeding as a Nurse Manager in an in-patient setting. Easy to read and understand, the Manual shows you precisely how to manage daily operations — step-by-step, by the numbers. It also shows you how to think beyond your direct area of responsiblity to help the overall organization succeed. It includes: management tools, case studies, ways to manage multiple stakeholders, metrics, quality indicators, labor issues, and more. This Manual will take the Nurse Manager’s knowledge and skills to the next level.


Audio CDs so that you can enhance your understanding of the materials in the program at your convenience…

from your home, in your car, or on your computer. Now you can learn in the way that suits you best. Includes over three hours of content. These CDs do not simply narrate your manual in “audio book” format. Rather, Nancy goes beyond your written manual and provides additional insights about her experience working with hundreds of nurse managers over her career. Topics include: the challenges that Nurse Managers face, dealing with the nursing staff shortage, recruiting and retaining a high-performance team, developing and managing a budget, building alliances with staff and colleagues, building a strong relationship with your supervisor, making the transition from staff to manager, influencing others without formal authority, setting high performance standards on the unit, and practical leadership skills required to be a successful Nurse Manager.


One-on-one, personalized consulting.

With this program, you have access to insights and advice 24 hours a day, 7 days a week. Email any question you have about the challenges of being a Nurse Manager, and we (generally Nancy McAward, the program developer) will respond to you personally, usually within one business day. To our knowledge, no other healthcare management program offers this level of support.


A 15-page primer on the key numbers Nurse Managers need to know.

It can be daunting to learn management metrics required for success as a Nurse Manager. This 15-page report that you download in your exclusive member area makes it easy for you. It lays out key metrics in easy-to-learn, step-by-step fashion. This reference resource includes productivity, labor, budgeting, patient census, and other key numbers to know. Now there is no reason to feel overwhelmed or afraid of managing the numbers.


Certificate documenting that you have completed the Healthcare Performance Institute’s “Nurse Manager Performance Leadership Program.”

When you are ready, you complete an online test to confirm that she has completed the program and learned the material. Then you receive an exclusive ready-to-frame 8″ X 11″ Certificate from The Healthcare Performance Institute documenting that she has learned the material.


Membership in the Healthcare Performance Institute, with its many benefits.

As a member of the Healthcare Performance Institute, you receive ongoing best practices, access to live events and seminars, and networking with Nurse Managers from around the country.

The Kind of Nursing Leader Any Nurse Would Want to Follow

"Nancy McAward is the kind of nursing leader any nurse would want to follow. She is passionate about ensuring that patients receive the best care possible by highly competent and caring nurses. She upholds the professional standards of nursing practice and promotes the professionalism of nurses to ensure that they provide patient centered, evidenced based care, work as part of an interdisciplinary team and focus on quality improvement. Nancy is always striving to highlight the work of nursing as a major contributor to improving patient outcomes.."

- Joan M. Vitello, Ph.D, RN, FAAN, CNAA, System VP and Chief Nursing Officer, Hallmark Health

Also, as we said a minute ago, you get a Nurse Manager OPERATIONS AND PERFORMANCE MANUAL that helps Nurse Managers rapidly become more effective in their job. This material reveals what you need to do to run a “tight ship,” maintain quality and service, and manage staff and other stakeholders. Plus, you get one-on-one support when you need it. These two features mean that you have your own team of experts on call, putting a management SYSTEM to work for you. That is why this Program is so unique.


As a Charter Member, you can receive the entire Program (the comprehensive Management Manual, Audio CDs, One-On-One Consulting, and membership in The Healthcare Performance Institute) for $286, and you can even pay in six monthly installments of just $47.50 (Or save $50 by paying up front).

Other programs and seminars cost over $500, even over $1,500, and are designed-by-committee or academically-oriented programs that don’t include personal support. And they don’t provide you with proven strategies and materials that you can put to work for you immediately.

At the same time, some consulting firms charge from $50,000 up to $150,000 to "consult to" Nurse Managers in a healthcare organization about this material.

Keep in mind, the information you get in this Program can be used by seasoned Nurse Managers as well as anybody just starting out in this challenging role. It applies to Nurse Managers in any in-patient setting, whether a community hospital or national system.

A natural to produce a guide to nurses seeking professional growth:

"Nancy McAward is a visionary nursing leader, tested and tempered by real world experience. She has a finely honed ability to assess clinical/administrative situations, garner staff support and develop an approach that invariably delivers. Healthcare today is as much business as science and Nancy excels in both worlds. She has been mentor to many and has always recognized and rewarded talent and hard work. She is a natural to produce a guide to nurses seeking professional growth."

- Walter E. Lander, RN, BSN, MHA; Nurse Manager, Adult and Pediatric Psychiatry,
Tufts-NEMC and Floating Hospital for Children


This Program has been developed for Nurse Managers to complete at their own pace. Most professional nurses take about 2 months to learn the materials and pass their Certification test. But Members can take as much or as little time as they like.

We have organized the program into manageable modules, and participants complete each module at their own pace. Participants also decide how often to get in touch with us for questions and support.


This program is for new and seasoned Nurse Managers in any patient care unit: Medical, Surgical, Intensive and Critical Care, Emergency Services, Labor & Delivery, and Rehabilitative Services.

Nurse Managers looking to accelerate their career enroll. In addition, CFOs, COOs, CNOs, and Vice Presidents of Nursing enroll their Nurse Managers (contact us for group rates, or try the program out as a pilot on a promising Nurse Manager).

Knowledge, Wisdom and Spirit:

"Nancy challenges people to express their innate curiosity and to visit (or, indeed, create) places that they had never dreamed of. She not only offers knowledge but wisdom and (above all) spirit, the spirit that goes into having the raw nerve to unleash the passion and talent of others"

- Maryann McQuarrie, MSN, MBA, Nurse Manager Tufts-NEMC (Operating Room)


Here’s some more of what’s included with this Program:

  • Learn the challenges that Nurse Managers face in their role – and how to overcome them. We lay out the six challenges that EVERY Nurse Manager must overcome to be successful, and give you the tools you need to manage these challenges.
  • How to make the leap from being part of the staff to being a manager. Some Nurse Managers have a hard time making the transition from being a Staff RN to being part of the management team. We explain how to move forward in your new role and deal with the pressures and challenges Nurse Managers face as they adjust.
  • How to increase nursing staff satisfaction and retention. The continuing nursing shortage be the biggest challenge for Nurse Managers to address and overcome. Your program lays out a detailed plan for you to attract, retain, and develop nursing staff. It also covers a variety of strategies for you to build strong alliances with your nursing staff, so that you set your unit and organization apart as a positive and high-performance work environment.
  • The Financial Tools you need to succeed. Like it or not, healthcare organizations are under severe financial strain. Part of the Nurse Manager’s role is to help their organization stay financially sound. The program includes an entire toolkit to help Nurse Managers manage the costs that are in their control, along with step-by-step instructions about how to put these tools to work.
  • How to plan and manage resources on the Unit. Proper planning and management, on a shift-by-shift basis, and especially between shifts, is essential for the Nurse Manager’s success. We show you how to keep an eye on key events on the unit and keep them under control.
  • How to manage overtime, PTO, and agency time. With today’s shortage of nurses, it is more important than ever to manage these expenses properly. We share benchmarks and tools to assist you in analyzing, monitoring, and controlling scarce and precious resources.
  • Learn how to set and track metrics to create a successful Unit. You will understand the quality, service, and productivity metrics required to lead an effective Unit. You also discover how the Nurse Manager should intervene when these metrics go astray – before it is too late.
  • The keys to getting control of supply costs. Supply costs sometimes run amok on units. Your Program provides you with some simple tools and processes to monitor these costs and keep them in check.
  • Maintaining high quality and service standards. It is difficult to balance cost pressure and quality/service. With this Program, you receive a holistic look at Nursing Management, so that you can understand these sometimes conflicting tensions, and make sound decisions that benefit everybody – especially the patient.
  • Handling Labor and Union issues. The challenge of negotiating with labor unions has become increasingly difficult as unions are more demanding and unrelenting in efforts to directly influence hospital management decisions. Sophistication, diplomacy and skill are requisite in dealing successfully with a unionized work force. Nancy McAward has years of experience in a variety of unionized settings working with both nursing and non-nursing bargaining units. She will share her repertoire of strategies to help you navigate the rough waters of unionized labor.
  • Create a positive, performance-oriented culture. The Nurse Manager is the heart and soul of the nursing organization. It’s the well prepared and confident manager who will establish a healthy unit or deparment culture. She will establish standards of care, build an alliance with her staff and other members of the multi-disciplinary team and assure that each one feels valued and committed to organizational goals. Through this program we reveal the behavior and language that sets a positive tone, maintains open lines of communication and keeps people motivated – even during seemingly impossible times.
  • Work successfully with the Medical Staff. Communication with some members of the Medical Staff can be challenging. But it is crucial that the nurse manager establish collegial relationships with the physicians. On the nursing unit the manager is accountable for controlling utilization of supplies and equipment, implementing approved treatment protocols, and managing discharges effectively — and all of this while working with a finite budget. None of this can be accomplished effectively without an open dialogue and trusting relationship between physician and the Nurse Manager. We guide you in influencing the Medical Staff to collaborate with you; and we suggest strategies for handling the occasional "challenging" interpersonal exchange or an on-going dispute with a physician or other professional colleague.
  • Manage multiple bosses. Nurse Managers have to deal with a variety of different bosses: across other units, from finance, from nursing, from admissions, from ancillary departments, and more. To do that, the Nurse Manager must know how to influence others without formal authority. We show you the four types of communication styles you need to use to be effective, and exactly when to use them. We do this with specific case studies that will be quite familiar to every Nurse Manager.
  • Manage your staff. We provide a framework to know exactly how to communicate with staff in different situations: to acknowledge them, to coach them, to change behavior and attitudes, and to keep them engaged. This framework will serve the Nurse Manager powerfully throughout her career!
  • How the Nurse Manager can make a major difference in your organization. We show Nurse Managers the SMART WAY to go about suggesting improvements, capturing lessons learned, and getting “buy in” – not just within the unit, but throughout the organization.
  • ACCELERATE THE NURSE MANAGER’S CAREER AND DISCOVER NEW OPPORTUNITIES. This Program has information that can take years to learn on one’s own. In a small amount of time, the Nurse Manager can gain an incredible wealth of experience and knowledge. Nurse Managers will use this program to get better results on their Unit(s) and in their organization. But they can also use it to take their careers further, faster – while discovering new opportunities to make a difference in healthcare.

Plus, here are more specifics about the tools you receive with this program:

AND, with the Program, you also get personal one-on-one consulting with a leading Nurse Executive, a comprehensive success manual and Audio CDs, a Certificate of Completion, and Membership in the rapidly growing Healthcare Performance Institute.

Please read these important points:

Remember — if anything at all is not covered in this Program, you can contact us anytime with your questions. We will personally respond to your email within one business day.

Also, this System is not a "book" that you "read." Nothing like it. You will get a toolbox of ready-to-use strategies, materials, actual examples, and personalized support.
You will pull out a "tool" and put it right to work for you, providing improved patient care and helping your organization succeed.


Now please consider your return on investment by enrolling in this program today:

You learn everything you need to do as part of a comprehensive system. You get the tools you need to manage successfully. You even get one-on-one support Nancy McAward and The Healthcare Performance Institute, whenever you need it.

If you get these materials and put them into place, we guarantee that you will see results — great results – on your Unit or department and in your career. In fact, some healthcare organizations have seen from 5% to as much as 18% improvements in productivity on their nursing units by implementing the tools in this Program.

What is greater confidence, peace of mind, and knowledge about the difficult Nurse Manager position worth to you? What is it worth to you to have a one-on-one, confidential source of support and guidance – when everyone else at your organization is so busy? What is it worth to achieve the goals of your organization and Unit?

This decision is not a difficult one.


It's simple. Click any of the red buttons on this page to start your program now.

As soon as you do, we'll immediately send out your Manual and Audio CDs, activate your Membership in The Healthcare Performance Institute, and get you Nancy McAward's personal email information to reach her anytime with questions.

If you are like most healthcare professionals, you feel like you are just too busy earning a living to figure out a simpler, easier way. This Program makes it easier for you to take care of your patients and help your organization succeed financially.

We know how busy you are and so want to offer you these additional resources if you sign up now:

Resource #1: The Nurse Manager's Self-Assessment. Created specifically for Nurse Managers, this self-assessment helps you evaluate your skills and development needs on 7 dimensionsand over 35 areas in each dimension. It will help you focus your career development.

Resource #2: Best-Practice Financial Management and Daily Staffing Spreadsheet. This spreadsheet has helped numerous Nurse Managers effectively manage their unit(s) on a shift-by-shift and daily basis. It helps Nurse Managers plan every shift and every day, and keep costs under control without sacrificing quality. Many of our members tell us that this spreadsheet alone, along with detailed instructions on how to use it, are more than worth the entire price of the program.

Resources #3: The acclaimed book Elegant Leadership: Simple Strategies, Remarkable Results, by leading executive coach Andrew Neitlich. This 195-page leadership manual has received rave reviews from faculty at the Harvard Business School, leading consultants, and healthcare executives. It sells as part of an Executive Coaching package for over $200 and is yours free when you enroll.


Sincerely, Andrew Neitlich
Chief Administrator
The Healthcare Performance Institute

P.S. Given the ongoing challenges in healthcare, many Nurse Managers may be a bit cynical about their role and organization. They may even have thought about leaving the field. If you are a Nurse Manager reading this message: PLEASE Take heart. There are ways to manage a Unit or department that are simple, effective, and easy to implement. Get this program now, and see for yourself. You owe it to yourself to find a better way.